About Ri Ri's

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We specialize in full-length prom dresses, evening gowns, and bridesmaids’ dresses, with a carefully curated selection of top designers. Whether you’re looking for high-end glamour or a fabulous bargain, we’ve got you covered.

 

With our expanded store, we’ve dedicated an entire floor to our Ri Ri’s Outlet, so we can offer stunning dresses to suit all budgets.

  • Our Main Store features our latest collections, with dresses starting from £350. Here, you’ll discover dramatic ball gowns, ruffles, feathers, and all the bling and embellishments you could dream of.

  • The Outlet Store is perfect for those seeking simpler, classic styles, with dresses priced at £350 and below. Here, you’ll find discontinued or end-of-line styles from our Main Store at unbeatable discounts.

 

 

 

Ria is also thrilled to introduce the brand-new Ri Ri’s Curve Specialist Range, designed exclusively for UK sizes 16-34. Each piece in this collection is crafted with extra boning, fitted panels, and corseted bodices to provide support and accentuate your curves, so you can feel confident and beautiful. This inclusive range is available in our Main  

 

Store, offering a perfect fit for every body.

Whatever your style or budget, Ri Ri’s is here to make sure you shine!

 

Ri Ri’s Prom & Outlet and Rivers Bridal is proudly owned by Ria Carroll, the resident bridal expert from E4’s hit show ‘One Stop Wedding Shop’, where she turns brides’ wildest wedding dreams into reality! As part of an elite team of industry leaders, Ria, alongside top designers, makeup artists, and hair stylists, takes on even the most extravagant requests, ensuring every bride feels like a queen on her big day.

Ria’s expertise and passion for making unforgettable moments have solidified Ri Ri’s as a fashion powerhouse, trusted by brides, prom-goers, and fashion-forward women alike. Whether you’re seeking the perfect gown for your wedding, prom or special event, Ri Ri’s is at the cutting edge of style, offering not just dresses, but experiences that leave lasting impressions.

Don’t miss Ria in action—watch her work her magic on E4 On Demand! 

 

For brides looking for a personalised, luxury experience, Ria also owns the prestigious Rivers Bridal, located just two doors down at 51B Billericay High Street. Book your appointment for bridal magic through our website or visit

 

At Ri Ri’s, we’re not just ahead of the curve—we set the trend!

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Our Story 

 
Do you believe in fate? I do.

In October of 2013 I made an off-the-cuff remark that if the perfect shop was to become available I would gamble my life savings and set up a shop.

I had always dreamt of owning my own dress boutique but it was never actually a plan. I didn’t think I even knew enough. The very next day I went for a coffee with my Mum and we decided to take a look in the estate agents’ window to see if any flats took our fancy as my boyfriend and I had started to look for a place to settle down.

As we stood there gazing into the window a lady placed an advert for the premises ’51B High Street’ into the window. I looked straight at my Mum who then repeated what I had said the previous evening and I suddenly felt like this could be the start of my dream.We immediately went in to find out more and booked a viewing for the following day. I instantly fell in love with the shop and could picture exactly how I wanted it.

 
That night

I said to my Dad “I don’t know what to do? I don’t know anything about retail, I’ve never worked in a shop and I certainly don’t know how to run my own business!”. All I knew was that I had a vision, passion and this burning desire to jump right in. My Dad said “Ria its too late, the shops gone already!”. I was gutted! He then turned to me and said “Ive said yes to the shop for you, If I hadn’t I wasn’t sure you would ever take the plunge”. Four weeks later Ri Ri’s opened its doors to the public and I haven’t looked back since.

Over the course of a year I had sold dresses to quite a few pageant girls who were taking part in some of the worlds biggest pageants such as ‘Miss World’, ‘Miss Universe’ and ‘Miss Earth’. They all encouraged me to enter saying how much fun they have, so back in September 2014 I decided to give ‘Miss Earth’ a try.

 
I never thought

In a million years that I was going to be any good! From representing Essex as ‘Miss Essex’ I made the UK finals, and from the finals I was chosen to represent England in the world finals of ‘Miss Model of the World’ in China! I literally couldn’t believe how another spontaneous decision turned into such a whirlwind ride and brought me such a huge opportunity.I performed in front of 10,000 people at the finals and we were broadcast live to millions of viewers in China. It was 3 weeks that I will never forget.I now love helping my customers find their dream dress whether it be an evening do, Prom or a pageant. I’ve now become a resident bridal expert on E4’s One Stop Wedding Shop where I’m helping the brides-to-Be’s wildest wedding dreams come true, part of an elite team of experts that come to the rescue of brides and grooms in need, as dress designers, make-up artists and hair stylists tackle every request that comes through their doors, no matter how outlandish.

STORE GALLERY

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