Madison James, by Allure

We believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Lorraine - Sample size in store UK 14

Liberty - Sample size in store UK 14

Larissa - Sample size in store UK 18

Laura - Sample size in store UK 16

Mia - Sample size in store UK 18

Mae - Sample size in store UK 16

Melissa - Sample size in store UK 10

Marisa - Sample size in store UK 20

Contact

We are extremely busy with appointments during the evenings and at weekends. Day time appointments during the week are a lot calmer if you did want to visit us for a more relaxed shopping appointment as we do want your shopping experience to be as enjoyable as possible.

01277 655234

Email Us

Opening Hours

Monday: CLOSED
Tuesday – Thursday: 12.00am – 7.30pm
Friday: 11.00am – 6.30pm
Saturday: 10,00am – 5.30pm
Sunday: 10.30am – 4.30pm

47 High St, Billericay CM12 9AX

Unfortunately, we do not have allocated parking so customers will need to park in the High Street, in the Waitrose carpark (2 hours free) or in the local pay & display parking behind Santander or The Blue Boar Pub. Please do not park through the archway next to our Outlet store as these spaces are owned privately by another company.