We get it - prom might feel like it’s forever away, but trust us, the sooner you start dress shopping, the better! We’ve heard from so many mums who come in as early as October, wanting to sort the dress first so their daughter can relax, knowing it’s all taken care of. And honestly, it makes total sense. Once you’ve found the one, you can stop scrolling through endless options and second-guessing yourself. It’s yours, and you can focus on everything else - like nailing your exams and planning the perfect prom night!
Shopping early also gives you the best selection. When you wait until the last minute, a lot of styles will already be gone, and there’s nothing worse than finding out someone at your school has snagged the dress you had your eye on. By starting now, you get first pick before anyone else, making sure your look is completely unique.
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Another major perk? You have more time to pay for your dress. Prom gowns can be an investment, but spreading out the cost makes it way easier. Plus, if you’re looking for a bargain, summer is a great time to shop - discontinued designer gowns go straight to the outlet, meaning you could score a £600-£800 dress for as little as £350! And the best part? Once those gowns are gone, they’re gone - so you’ll know no one else will be showing up in the same dress.
And let’s not forget about alterations. Most dresses need a few adjustments to fit like a glove, and finding your dress early means you won’t be rushing to get it just right. You’ll also have plenty of time to find the perfect accessories - shoes, jewellery, the lot - without feeling the pressure of a looming deadline.
So why wait? RiRi’s Prom is already stocked with stunning gowns, and the earlier you shop, the more options you’ll have. Come visit us and find your dream dress before someone else does!